August 25, 2016

Shawn is featured on the upcoming cover of Billboard Magazine. You can check out the magazine cover along with outtakes in our gallery. I’ll add digital scans once the issue is released! Below is video that features and interview and some behind the scenes footage. A snippet of the interview can be read below. Shawn tweeted that some statements weren’t true, so keep that in mind and read as you wish.

BILLBOARD – Barely 10 minutes have passed since Shawn Mendes slipped out of the back of the Saltair Pavilion, a 4,500-capacity venue outside of Salt Lake City, with his ­photographer, assistant and tour ­manager to shoot photos on the exposed bed of the Great Salt Lake, which the sun has sucked dry.

We’re scrambling after Mendes, a 6-foot-2-inch-tall 18-year-old who works out every morning at 9:30 a.m., when the walkie-talkie on his tour manager’s hip crackles.

“They’re coming,” says the voice, which belongs to Mendes’ security guard, Jake, who’s trailing behind the group. Jake is sounding a warning about the girls: Roughly a couple hundred of them have ­congregated at the top of a hill behind the venue to watch Mendes as he crouches low in a pose for his photographer. A few of the more intrepid of these fans have c­lambered down, ducked under a line of yellow caution tape and begun trudging in our direction, their feet sinking into the sand. Jake warns them that they have a choice — approach Mendes now, or be allowed to stay and see him at tonight’s show — and they retreat. These are not Sunset Strip groupies, circa ’87. These girls are here with their moms.

Does Mendes ever tire of this?

“Every day,” he replies.

The scene serves as an all-too-obvious metaphor for the distance Mendes now seeks from his first blush of celebrity, as the object of social-media-enabled tween-girl obsession. When Island Records signed him in May 2014, Mendes’ clean-scrubbed good looks and campfire-cozy ­performances on acoustic guitar already had earned him 200,000 followers (and his own hashtag, #shirtlessshawn) on Vine. Thanks to his 2.7 million followers on the platform, his first single, “Life of the Party,” sold almost 150,000 copies in its first week, according to Nielsen Music, with zero radio promotion. His fans again boosted his debut album, Handwritten, to No. 1 on the Billboard 200 in April 2015. “Stitches” racked up 204 ­million streams and hit No. 4 on the Billboard Hot 100; “Treat You Better” is No. 14 and ­climbing on the Hot 100. “He has his finger on the pulse of girls’ hearts,” says R&B singer JoJo, who recently covered “Treat You Better.”

Read more at the source

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